I spent most of my career in broadcast and cable television advertising sales and marketing. We started out in my beautiful home town of Monterey and ended up in San Francisco, one of the best and challenging media markets in the country. I wore many hats throughout my TV/Cable career, learning how to schedule commercials, negotiate programming contracts, create marketing programs from the ground up, produce videos, produce local events and TV series and much more. At Comcast I had a broader scope and learned strategy and leadership on a corporate level. I participated in high-level strategic planning for the launch of major revenue initiatives including the Olympics, Interactive Digital Products and Partnerships. We left our home in stunning Marin when my husband retired and we settled in Fair Oaks at a home we call McCulloch Manor, where we love to entertain our friends and family.
I went back to work at a start-up that helped individual real estate agents grow their business. My Mom and Brother are top-producing agents in Monterey, so real estate is kind of in my DNA and I loved it. I found that my past experience in strategic planning, creative development and marketing execution really helped my clients prosper.
I started Real Marketing Muscle to continue my work with real estate agents. My goal is to be your "Go-To Expert" like you have a CMO in your back pocket when you need an overall strategy and plan or just a helping hand to get your new listing on the market. All of my past experience and skillsets allow me to help you create a marketing plan, design and execute so you stay in front of your sphere and prospects on a high level and consistently. There are thousands of marketing tools out there for Realtors but you need to be able to make it all work together to nurture your sphere and leads. That's the tricky part! My nerd side of the brain can adopt to pretty much any system you want to use to run your business.
So if you've every said to yourself "I wish I had someone to just do all this for me" you've come to the right place!
DESIGN / VIDEO EDITING
InDesign • Illustrator • Photoshop
Canva • Publisher • Creatopy
Adobe Rush • Premier • InVideo.io • Vimeo
Meta Business / Ad Manager
LinkedIn • Google Business
Hootsuite • Sendible • Loomly
SendGrid • Reply.io • MailChimp • Constant Contact • Survey Monkey • Brevo • Evite • EventBrite •
Chime • KVCore • Microsoft Dynamics • Apptivo • Realia • Zoho • SalesForce
AgentFire • Chime • KVCore • iHouseWeb • WIX • SquareSpace
Fusion Growth Partners - Sacramento
2018 - 2022
EffecTV (formerly Comcast Spotlight) - San Francisco
WEST DIVISION DIRECTOR OF MARKETING
1995 - 2004
KOFY-TV 20 - San Francisco
Responsible for ensuring client success with Fusion’s program and systems. Developed real estate marketing strategies and coached clients on business growth tactics. Continually ranked in the top 3 for:
Client retention and satisfaction
Client revenue growth
New product and platform development for client portfolio. Responsible for research, planning, internal / external training and launch execution.
CRM (client and internal sales)
Single Property Websites
YouTube Video Series
Social Media Management Platforms
Developed, then managed, the launch of an updated B2C Marketing Product Suite for our Real Estate clients to market to their sphere of influence. Included 5 different layouts of over 250 different marketing pieces including:
Direct mail (postcards and letters)
Social media posts (static and video)
Email message templates
Retargeting / Internet banner ads
Post Close 5 star reviews
Responsible for the development of strategic company initiatives, product marketing and B2B customer acquisition and retention. Provided mentorship and cultivated talent of marketing and creative service leaders across three regional territories.
Key contributor of strategy, product positioning, sales collateral and launch communications for two of the enterprise’s largest revenue growth initiatives
Restructured the Inbound Lead process resulting in Y-Y revenue growth of over 150%, showing a 21% improvement on conversion rates and 58% improvement on speed to close
Made website improvements and developed an integrated campaign strategy that increased unique visitors by 70%
Developed the go-to-market strategy for three Interactive Advertising products which included collaboration on product development, refining the value proposition by working with pilot clients and documenting the operational workflow, reporting, training and sales collateral
Improved sales productivity and speed to close by selecting and on boarding sales enablement software. Led pilot and trained over 130 sales people to more effectively present our multi-screen video solutions. The software became an enterprise solution.
SENIOR MARKETING MANAGER
Collaborated with sales leaders on ideation, marketing plan, and presentation development for strategic zero-share accounts. Cultivated partnerships with TV network and third-party vendors to create multiscreen marketing programs attractive to advertisers; these included program sponsorship, on-site events, sweepstakes, and in-store promotions. Conducted brand strategy workshops for advertising clients throughout the Bay Area; trained sales and marketing staff in consultative marketing strategies.
Coached a high-performing marking team to contribute 27% revenue growth on strategic target accounts.
Enhanced participation in annual client appreciation events while lowering costs by increasing tangible network partner support.
SALES PROMOTION DIRECTOR
Leveraged station assets to increase advertising revenue by creating sales promotions and sponsrship opportunities. Highlights include:
WB Kid’s Club. Grew membership to 100,000 and generated $175,000 in the first year
The Daily Mixx: Created a short-form entertainment news segment that generated $250,000 in upfront sponsorship ad revenue before launch
2004 - 2017