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New Email Marketing Protections and How Real Estate Agents Should Prepare to Change Their Marketing

Small businesses rely on email marketing to reach their customers and grow their business. However, with the rise of spam and phishing attacks, it's more important than ever for small businesses to make sure that their emails are delivered to their customers' inboxes and not to their spam folders.

In 2024, Google, Yahoo & AOL will be rolling out a number of new protections to help keep inboxes cleaner. These protections include:

  • Required authentication for bulk senders: Bulk senders, such as agents that send out newsletters or promotional emails, will be required to authenticate their emails. This will help to reduce the amount of spam that comes from these senders.

  • Easy unsubscription: Gmail will make it easier for users to unsubscribe from unwanted emails. When a user unsubscribes from an email list, Gmail will send a request to the sender to confirm the unsubscription. Yahoo will require one-click unsubscribe.

  • Spam rate thresholds: Both will enforce spam rate thresholds for bulk senders. If a bulk sender's spam rate exceeds the threshold, their emails may be filtered to the spam folder or even blocked.

These new protections will help to keep inboxes cleaner and safer for users. However, they also mean that small businesses who send email marketing need to take some steps to prepare. Click the following links to read Google and Yahoo's announcement

Here are some tips for Real Estate Agents who send email marketing:

  • Make sure your emails are authenticated: Authenticating your emails is the best way to ensure that they are delivered to your customers' inboxes. You can authenticate your emails using Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). So if you send marketing email from your @gmail.com or @hotmail.com etc. STOP!

  • Make it easy for customers to unsubscribe: Include an unsubscribe link in every email that you send. This will make it easy for customers to unsubscribe if they no longer want to receive your emails.

  • Monitor your spam rate: Keep an eye on your spam rate and make sure that it stays below the threshold set by Gmail and Yahoo. Most email programs provide this. You can use a service like Google Postmaster Tools to track your spam rate.

  • Send relevant and engaging emails: The best way to avoid being marked as spam is to send relevant and engaging emails that your customers want to receive. Avoid sending too many emails, and make sure that your emails are well-written and informative.

By following these tips, real estate agents who send email marketing can help to ensure that their emails are delivered to their customers' inboxes and not to their spam folders. Here are some additional tips:

  • Segment your email list: Segment your email list so that you can send targeted emails to different groups of subscribers. This will help to increase your open and click-through rates.

  • Personalize your emails: Personalize your emails by including the subscriber's name and other relevant information. This will help to make your emails more relevant and engaging.

  • Test your emails: Before you send an email blast, test it on a small group of subscribers to make sure that it looks good and works properly.

  • Track your results: Track the results of your email marketing campaigns so that you can see what's working and what's not. This will help you to improve your campaigns over time.

If you are starting to get a panic attack, contact me. I can set-up your email marketing to comply with all of these new protections and provide you with awesome content for your newsletters, listing promotions, events and other blasts. CLICK HERE to see my email marketing service and pricing


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