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Do I Really Need an IDX Website?

Did you know that having an IDX website is a game-changer for real estate agents? Let me break it down for you! #RealEstateMarketing #IDXWebsite


National statistics don't lie: real estate agents who have an IDX website to showcase their listings to their prospects and sphere of influence are seeing a significant boost in their business! 📈 Over 93% of consumers start their real estate journey online.


What's an IDX website?

Well, it's like having your own personal real estate kingdom online! With an IDX website, you can display all your listings, provide valuable property information, and capture leads effortlessly. It's like having a 24/7 open house that never sleeps! Plus it also showcases YOU, your brand, your client reviews and details about your level of services.


But why should you bother with an IDX website when you already have social media platforms? Here's the deal: while social media is great for building your brand and engaging with clients, an IDX website takes it to the next level. It gives you a professional online presence that screams "I mean business!" Think of Social Media as the Quarterback and your IDX Website as the Receiver. Post content that brings them to your site to view listings or download a valuable guide or document, pixel them and you can remarket to them for days and days.


Imagine this: potential buyers stumble upon your IDX website and instantly fall in love with your listings. They can easily browse through properties, compare prices, and even schedule showings with just a few clicks. Talk about convenience at its finest!


And let's not forget about the power of SEO!

An IDX website helps you climb those search engine rankings, making it easier for clients to find you when they're searching for their dream home or preparing to sell. It's like having a secret weapon in the competitive world of real estate! Have you Googled yourself lately? Are you showing up?


Plus, an IDX website allows you to build a strong relationship with your sphere of influence. You can send personalized property alerts, market updates, and valuable resources directly to their inbox. It's like giving them VIP access to your real estate expertise!


Do I need my own website if my Broker provides me with a page?

MOST LIKELY YES! First off you've got to keep people in your kingdom! If you only have a landing page on your broker's main website, if someone lands there, then gets interested in a link on the menu...poof they're gone! They'll likely be someone else's lead. Some broker marketing tools are better than others, but they all have one thing in common, control! You may not be able to personally brand your site or customize the layout as much as you want however if the price is right, the main thing is to OPTIMIZE what they provide to you, to ensure it is set up to help you grow your business.


How much does an IDX website cost? Vendors generally charge a nominal set-up fee and a monthly subscription cost. You have All-in-One systems like Chime, Ylopo and KVCore that provide CRM, IDX website and much more. On the opposite end of the spectrum you can find an IDX website only that will generally cost $100/month or less but watch out, some of them do not include the IDX fee which can be an additional monthly cost if the vendor doesn't include it in their fee.


As a Marketing Consultant for Real Estate Agents I have looked at pretty much all the IDX website vendors out there. I'd be happy to jump on a call with you to discuss how they compare and what would work best for you based on your needs and current resources. So, if you want to level up your real estate game and stand out from the crowd, it's time to invest in an IDX website. It's the modern-day tool every agent needs to conquer the digital world of real estate






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