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How to Market to Your Sphere of Influence as a Real Estate Agent

As a real estate agent, your sphere of influence is one of your most valuable assets. It's made up of people you know and trust, such as your friends, family, colleagues, and former clients. These people are more likely to do business with you than someone they don't know, so it's important to market to them effectively.

Here are a few tips for marketing to your sphere of influence:

  • Stay in touch. The best way to keep your sphere of influence top of mind is to stay in touch with them regularly. Send them emails, connect with them on social media, and reach out to them for coffee or lunch.

  • Provide value. Don't just reach out to your sphere of influence when you need something from them. Offer them value in the form of helpful information, tips, and advice. This will make them more likely to remember you when they're ready to buy or sell a home.

  • Personalize your marketing. Don't just send out a mass email to your entire sphere of influence. Take the time to personalize your messages and make them relevant to each person's interests.

  • Use social media. Social media is a great way to connect with your sphere of influence and stay top of mind. Share interesting content, ask questions, and participate in conversations.

  • Host events. Hosting events is a great way to get your sphere of influence together and learn more about their needs. You can host open houses, networking events, or even just a casual get-together at your home.

By following these tips, you can effectively market to your sphere of influence and generate more leads and sales.

Here are some additional tips that you can use to market to your sphere of influence:

  • Create a referral program. Offer your sphere of influence a referral bonus if they refer a friend or family member to you who buys or sells a home.

  • Send out birthday cards and holiday greetings. This is a small gesture that shows your sphere of influence that you care about them.

  • Offer to help them with their real estate needs, even if they're not ready to buy or sell right now. This could include helping them find a new rental property, getting a home valuation, or even just answering their questions about the real estate market.

  • Be patient. It takes time to build relationships and earn the trust of your sphere of influence. Don't expect to see results overnight. Just keep at it, and you'll eventually start to see a difference.

Marketing to your sphere of influence is a great way to grow your real estate business. By following these tips, you can effectively reach out to your most important contacts and turn them into clients.


Staying in front of your sphere consistently can truly be a challenge. You get busy and marketing to your sphere is generally the first thing that gets kicked to the curb. Real Marketing Muscle can do the heavy lifting for you by designing and executing your sphere marketing consistently, week-in and week-out. Reach out and let's chat about customizing a program for you!

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